The network of BiCE restaurants spanning the world commenced in 1926 in Milan under the vision of Beatrice Ruggeri, known to her family and friends as BICE, famous for her delectable Tuscany inspired cuisine, extraordinary hospitality and personal warmth that continues to embody the BiCE philosophy worldwide.
BiCE Group presently operates restaurants worldwide spanning the US, Europe, Asia and Middle East Following the success of BiCE Ristorante across the Middle East.
BiCE restaurant group launched a new concept Bice Mare in 2009, voted Best Seafood restaurant in Dubai since 2012. BICE Mare is located in the prestigious Souk Al Bahar with direct views to the Burj Khalifa and fountain show and serving award winning Italian Seafood inspired cuisine under the helm of the award winning chef and a full Italian team.
BICE Group continues to roll out innovative F&B brands that include Bice Bistro and Cucina di BiCE, innovative casual family dining concepts that transports its guests to the origins of Italian family dining with its homey and cozy setting and offering an all-day dining experience and in the most hospitable setting and driving up the standards of casual dining to new heights.
There are currently 30+ restaurants operating under the Bice Brand in the world, with more locations opening every year. We plan to continue our successful journey through franchising and are seeking new partners to join us on this journey.